Atlanta"s Top HipHop Producers [VLOG]

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How does a song become popular? In episode nine of Noisey Atlanta, we look at the backbone of the trap scene: the producers. We sit down with an elite squad of the most significant names in the scene now—Zaytoven, Mike Will Made It, Sonny Digital, Metro Boomin’, Southside, TM88, and Houston’s Travi$ Scott —as they explain the process of how a track moves from being created in the studio to becoming a hit. No A&Rs are needed. No major labels are needed. The city breaks the mold. What’s the main reason? The key to success in Atlanta is simple: the nightlife.

Atlanta"s Top HipHop Producers [VLOG]

Noisey Atlanta - Welcome to the Trap - Episode 1 [Video]

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“When a rapper’s rapping, you should be able to smell the dope cooking.”

In the first episode of our new 10-part series on Atlanta, host Thomas Morton meets longtime stick-up boy Curtis Snow (Snow On Da Bluff) while explaining what Atlanta means and why it’s become the center of drug trafficking and rap music. Later, we find ourselves in iconic Patchwerk Studios with Black Mafia Family’s Bleu Davinci. He explains the rise and fall of BMF, the city’s scene over the last decade, and what he thinks it takes to make it today. After a game of pool, we head to the strip club to meet Migos.

Noisey Atlanta is a 10-part series documenting unprecedented access into the city’s rap scene. Hosted by VICE / HBO / Noisey’s Thomas Morton and directed by Andy Capper—the makers of Noisey Chiraq—the series stars artists like 2 Chainz, Gucci Mane, Migos, Rich Homie Quan, Young Thug, Jeezy, iLoveMakonnen, and also spends time with the new wave of super-producers like Mike Will Made-It, Metro Boomin, and 808 Mafia.

Noisey Atlanta - Welcome to the Trap - Episode 1 [Video]